CMP Series: How StrengthsLIVE Revolutionized One Medical Meeting
PCMA CONVENE | APRIL 1, 2015
The American Osteopathic Association (AOA) shares many of the challenges faced by other medical societies. AOA struggles with a younger physician population not as interested in member-based organizations. With CME programs now offered in many other places — and via many other platforms — its education-based conference-value proposition is less straightforward. Additionally, AOA’s trade show is under the same pressure as other medical exhibitions, with fewer pharmaceutical dollars available for sponsorships. But layered on top of those familiar challenges is a problem unique to osteopathic medicine. You could call it an identity crisis.