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Research: What Do Marketers Want From a Marketing Convention?

TARGET MARKETING | JULY 22, 2015

When DMA decided it was time to overhaul its annual convention, one of the longest running shows in marketing, the first step was to do a thorough assessment of what today’s marketers want in a convention. So they partnered with 360 Live Media to perform an in-depth study of what marketers want.

 

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