Meetings and the Business of Inspiration
ASSOCIATIONS NOW | APRIL 28, 2016
Speaking at ASAE’s Springtime Expo, 360 Live Media founder and CEO Don Neal encouraged attendees to reconsider their roles, saying they are not just meeting planners—they’re experience designers. Meeting planning isn’t just about logistics. It’s about designing and creating live media experiences that inspire and transform. So said Don Neal, founder and CEO of 360 Live Media, addressing attendees Thursday at ASAE’s Springtime Expo. His primary question for the audience: “What business are you in?” His answer: Meeting planners are in the inspiration business.