360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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4 Models for Rebranding Your Meeting

PCMA CONVENE | JUNE 30, 2016

As the founder and CEO of 360 Live Media, a marketing and experience design agency, Don Neal has watched decades-old annual meetings struggle to stay relevant in the era of TED Talks and South by Southwest. “These association events are under a lot of pressure,” Neal said, “because commercial events are changing people’s expectations.” Attendees want and expect more from live events than ever before, Neal said, and as a result, many groups have decided to rebrand their meetings, switching up old formulas and injecting more pop and sizzle.

 

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