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Does your annual event deliver on the 6 Rs?

In order to connect your annual event to your association’s business goals, try looking at your event through the lens of the 6 Rs – relevance, reputation, reach, retention, revenue and ROI. Speaking as part of a panel at PCMA’s 2017 Convening Leaders, Don Neal shared the stage with Karen Malone of HIMSS, Anthony Miller of Lanyon, Kristin Horstman of Dreamforce and Timothy Simpson of Maritz Global Events.

 

Click here to download The 6 Rs Framework that will help you prioritize organizational goals by redefining the criteria for success.