Informa Appoints 360 Live Media As Experience Design Partner For Greenbuild Event
Washington, DC | FEBRUARY 27, 2017
360 Live Media, an award-winning marketing, strategy and experience agency that accelerates the growth and success for some of the most progressive industry associations and the world’s best brands, is proud to announce their partnership with Informa Exhibitions U.S to redesign the Greenbuild International Conference & Expo, the world’s largest event dedicated to sustainable building, which is expected to attract over 22,000 attendees to this year’s event.
The firm’s work involves an intense research-driven experience design process to unlock the potential of Greenbuild’s current and future audiences. U.S. green building accounts for 33 percent of all construction activities, and by 2018, green construction will account for more than 3.3 million U.S. jobs.
360 Live Media’s past experience with Informa Exhibitions U.S. includes the reinvigoration of The Remodeling Show in 2014, ensuring it maintained its position as the must-attend event for America’s remodelers, as well as attracting an untapped audience that led to an optimization of revenue from attendees and sponsors.
“360 Live Media helped us take a much-needed deep dive into our event marketing strategy. With no stone unturned and out-of-the-box strategies, they partnered with our Remodeling show team in uniquely collaborative ways to deliver a whopping 30 percent increase in attendance over the prior year—now that’s a result,” says Rick McConnell, president, Informa Exhibition U.S. “We are confident that we will see similar success in our work together on Greenbuild in the coming years.”
Greenbuild, along with 360 Live Media’s entire roster, will further showcase throughout the year how 360 Live Media helps clients connect with and inspire their audiences and customers in order to deliver accelerated business results.
Greenbuild, owned and operated by Informa and presented by USGBC, is the world’s largest conference and expo dedicated to green building. The three-day conference attracts 20,000+ attendees and 600 exhibitors annually from across the green building sector, spanning commercial and residential professionals, architects, building owners and operators, students, advocates and educators. This year’s conference takes place Nov. 8-10 at the Boston Convention & Exhibitions Center (BCEC) in Boston and is co-located with ArchitectureBoston Expo (ABX).
360 Live Media is an award-winning marketing and experience design agency creating transformational experiences for associations and corporations nationwide. A strategy-driven organization, 360 Live Media leverages the power of experiences to build brands, generate revenue and engage communities, all in support of the achievement of meaningful business results. 360 Live Media has been awarded two consecutive Best Place to Work awards by the Washington Business Journal for its strong, purpose-driven culture. For more information, visit our website or follow us on Twitter.
About Informa Exhibitions U.S.
Informa operates at the heart of the Knowledge and Information economy. It is one of the world’s leading business intelligence, knowledge and events businesses with more than 6,000 employees in over 100 offices across 25 countries. The Dallas Exhibitions team produces a portfolio of 14 trade shows in various sectors of the construction and real estate industry. To learn more, visit www.informaexhibitions.com.