More Than a Name: The Power of Event Branding
From the highly rated session at PCMA Convening Leaders, 360 Live Media’s Craig Wood and our client Neil O’Keefe tell the story behind the creation of the Data & Marketing Association’s (DMA) new event, &THEN, The Global Marketing Experience.
In this presentation, you’ll learn to:
• Build a business case for rebranding using data analysis and audience segmentation
• Identify and engage key stakeholder groups to build investment in the initiative
• Apply the 6 Rs framework to ensure event growth and to guide continuous improvement
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