The creative process according to me (and Michael Scott)
“What’s your process?”
Ask this question to any creative director, designer or writer, and you’ll get a different response.
The big-picture thinker will hesitate to say anything. Not because they don’t understand the question. But because their creative mind is contemplating all the possible ways to respond.
The debater will challenge your question with a question of their own: “My process for what? Defining the need? Concepting? Identifying the best ideas?”
The analytical creative will give you a linear sequence of events, perhaps something like this: Problem, Research, Brainstorm, Strategy, Brief, Concept, Write, Design, Present, Refine, Approve, Deliver, Problem Solved.
To me, it feels something like this…
1. This is awesome
I can’t wait to start this new project. What an opportunity!
2. This is tricky
Uh oh. This is more complicated than I had anticipated.
3. This is awful
Why did I even try? It’s worse than before.
4. I am awful
I am a failure. How did I convince these people to hire me?!
4. This might be okay
Wait a sec, I think this may work.
5. This is awesome
I did it! I AM THE MOST CREATIVE PERSON ALIVE!!!
Do you agree? What’s your creative process? I’d love to hear your perspective.
Seriously, I would. Just shoot me a note: firstname.lastname@example.org