360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
CONNECT
SUBSCRIBE TO OUR BLOG
 

NEW BRAND PORTFOLIO AND ASSOCIATION TAGLINE DRIVE UNANIMOUS STAKEHOLDER BUY-IN

The American Land Title Association (ALTA)

THE OPPORTUNITY: The American Land Title Association (ALTA)’s members have a long history of protecting homeowners from threats to their property rights. In 2014, the title insurance industry experienced changes within the regulatory and business environment, exposing the need for ALTA members to approach their industry in a bold and innovative way. Title professionals were compelled to embrace a strategic shift—moving from operating with a business-to-business lens to thinking about their operations through a business-to-consumer lens. This situation intensified the opportunity for ALTA to rethink its brand positioning, tagline and event portfolio. By embracing change head-on, ALTA demonstrated its ability to be proactive, provide a clear vision for the future and redefine its purpose and position in the market.

DOWNLOAD THE FREE
ALTA BRAND IMPACT REPORT

Discover how you can achieve results by delivering more value to your members.

You can achieve your goals. Let us show you how.