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AOA ACHIEVES DOUBLE-DIGIT REVENUE INCREASE AT ANNUAL EVENT

The American Osteopathic Association (AOA)

THE OPPORTUNITY: Osteopathic medicine continually ranks among the fastest-growing disciplines in health care in the US, with an average growth of 25% in total osteopathic physicians (DOs) every five years since 1985. And as a result of dynamic shifts in the laws and technologies surrounding today’s medical landscape, consumers are demanding the unique patient-centered and holistic approach to health care practiced by DOs more than ever before.

As the leading convening authority for osteopathic physicians, the American Osteopathic Association (AOA) recognized the need to transform their annual event – OMED – into the prime destination for all DOs, regardless of specialty, status or professional stage. The AOA’s new CEO, Adrienne White-Faines, partnered with 360 Live Media to reinvent the OMED experience, with a focus on galvanizing the profession, preparing DOs for the future and celebrating the legacy of its founders.

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