THE OPPORTUNITY: The Association for Unmanned Vehicle Systems International (AUVSI) became the premier unmanned systems trade association by primarily serving the defense sector, the first adopters of unmanned systems technology. Evolving regulations and advancements in technology have shifted the focus and growth of the industry to commercial markets. This shift challenged the association’s business model, especially with regard to its signature industry event, Unmanned Systems.
AUVSI partnered with 360 Live Media to embark on an aggressive five-month timeline to evolve Unmanned Systems to meet the needs of this growing new audience. The result was a magnetic new brand for the event that captured the bold, visionary impact of the industry and the fluidity of the market.