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360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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360 blog are you an accelerator

Are You an Accelerator?

An Accelerator is a person or thing that causes something to happen or develop more quickly.   Every organization has an area that requires acceleration, and associations are no different.   Associations have five forces requiring them to accelerate their progress: a more global economy, industry consolidation, changing demographic

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360 Lessons From SuperBowl 50

Lessons from Super Bowl 50

In 1967, one second of air time during the Super Bowl cost an advertiser $1,333, which means that a 30-second ad that year cost just $40,000.  This year, one second of advertising during Super Bowl 50 cost $160,000, so that same 30-second ad cost $4.8 million.   “So what?” you say.

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