When a new legislative mandate forced the land title insurance industry to begin thinking of themselves differently and evolve from a B2B to B2C mentality, the American Land and Title Association (ALTA) approached 360 Live Media to create a new vision and value proposition for title insurers and provide them with clear messaging to reinforce the importance of title insurance to American homebuyers. We developed a unified communication strategy and marketing toolkit that provided ALTA members with the training and tools necessary in persuading homebuyers to always protect their property rights. The result: a galvanized membership with the trust and confidence in the future growth and viability of their industry.
American Land Title Association
August 1, 2015
Education, Membership Strategy, Research