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ALTA’S HOMEBUYER OUTREACH PROGRAM UNIFIES MEMBERSHIP

When a new legislative mandate forced the land title insurance industry to begin thinking of themselves differently and evolve from a B2B to B2C mentality, the American Land and Title Association (ALTA) approached 360 Live Media to create a new vision and value proposition for title insurers and provide them with clear messaging to reinforce the importance of title insurance to American homebuyers. We developed a unified communication strategy and marketing toolkit that provided ALTA members with the training and tools necessary in persuading homebuyers to always protect their property rights. The result: a galvanized membership with the trust and confidence in the future growth and viability of their industry.

Client

American Land Title Association

Date

August 1, 2015

Categories

Education, Membership Strategy, Research

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