360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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DMA REINVENTS 98-YEAR OLD ANNUAL EVENT

The Data & Marketing Association (DMA), formerly the Direct Marketing Association, approached 360 Live Media to transform its 98-year old annual conference and trade show from the ground up. We worked closely with their team to reinvent the DMA 2014 Annual Conference & Exhibition in its entirety. The result in 2015 was a brand new event, &THEN, The Global Marketing Experience—an immersive learning and connection experience that unites forward-thinkers, creative geniuses, data enthusiasts and marketers who always ask, “What’s next?”

Client

Data & Marketing Association

Date

October 18, 2016

Categories

Branding, Education, Event Marketing, Experience Design, Research

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