New Money: Eight to One
ASSOCIATIONS NOW | APRIL 1, 2016
Seven years ago, the events calendar for the Consumer Bankers Association looked a lot different. With the help of marketing and experience design agency 360 Live Media, CBA produced eight separate meetings focused on different parts of the banking industry, including a mortgage conference and an auto-lending event. While each was doing fine financially, CEO Richard Hunt, who was new at the time, wanted to make the most of them all, better meet member needs, and create a larger brand and event platform that would produce a higher ROI.