How CBA Revamped Its Annual Meeting
PCMA CONVENE | NOVEMBER 1, 2016
Bankers will be the first ones to tell you their profession can be a bit dry. But in 2000, the Consumer Bankers Association (CBA) decided to completely revamp the organization’s annual events and find a way to make banking more dynamic. In addition to a more robust, integrated conference program, CBA LIVE has led to more opportunities for planning efficiencies, resulting in cost and resource savings, according to Don Neal, founder and CEO of 360 Live Media, which helps plan and run the event, including helping to craft its annual theme.