360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
Share on facebook
Share on twitter
Share on linkedin
360 Newton's Third Law

Newton’s Third Law

You probably remember from high school that Newton presented three laws to explain the impact of motion on physical objects and systems. Recently, I was reminded of his third law, and it got me thinking.


Newton’s third law reveals that when one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body. In other words, for every action, there is an equal and opposite reaction.


Think about a cue ball and how it stops and recoils slightly when it strikes the ball you’re aiming for—such as the eight ball.


Now, think about your interaction with other people over the course of your day. Sometimes you’re the cue ball, initiating the action, and sometimes you’re the eight ball, reacting. We have dozens of daily interactions, and there are times when Newton’s first law is necessary to enact—those times when an object either remains at rest or continues to move at a constant velocity unless acted upon. These are the times when you need to be the cue ball.


It’s best not to have too many eight ball people in your life (those who are at rest and are only activated when acted upon).


It’s far better to surround yourself with a team that does not require an opposing force at all, but is drawn forward by a vision that creates its own velocity and momentum—a pull versus a push.


Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

Redefine your criteria for success with The 6 Rs—360 Live Media’s trademarked tool to drive and measure growth.

Take your annual meeting, conference or trade show to the next level and build your strategy on The 9 Ps of Event Marketing.

Discover how you can deliver more value to your members with this essential thought piece for association executives.