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Experiencing the Inauguration in a new way

Experiencing the Inauguration in a New Way

In an election cycle that saw all the old rules broken, why should the staid, traditional inauguration ceremony be left out of the fun?


That’s the question my colleagues and I asked ourselves. We took on an exercise of building a different kind of experience for the presidential inauguration.


We started by wondering if standing outside in January staring up at a podium or distantly watching the ceremony on TV was really the way we would design an inauguration for the 21st century.


While the ceremony may seem steeped in tradition, it has evolved a bit through the years. For instance, Ronald Reagan’s aides changed the location from the eastern front to the western front of the Capitol for the 1981 ceremony; they thought it was more majestic to face the Mall. That change stuck.


We took on this exercise without any political bent; we’ve been talking about these ideas since before election day.


Certainly, we understand any change has to fit into the constitutional requirements for the handover of power. But even within those parameters there is room for creativity.


First, organizers should engage the public early. Get people excited, connected and ready to participate. The inaugural committee should unite the country on what we must do as a nation.


In that spirit, let’s have people look over a list of issues. They then could vote on their smartphones with the result being a shared national priorities list.


We need to give the American people a role in the experience, a job. This job could include reading the Declaration of Independence, the Constitution, the president-elect’s platform, agenda for the first 100 days or participating in a community service project.


There should be more attention paid as one president and family leave the White House and the new one moves in; this should be televised and include the handing over of keys, moving in of household items, etc. This would include a brief ceremony, lighthearted and amusing, that would highlight the ease of the transition.


We should gamify a new understanding of what our founders set forth for us. That would mean creating an online game that would test participants about, say, the amendments to the Constitution. Players with the most points would be competing for a tour of the Oval Office, a behind-the-scenes look at the Gettysburg Address narrated by a renowned historian or for a chance to play a role in the actual inauguration ceremony.


Instead of having only exclusive galas attended by the rich and famous in the District, how about every VFW, civic arena, convention center, hotel ballroom and high school gym host a national party celebrating democracy, the new administration and our national unity?


We should launch a tribute to our military personnel who aren’t in the United States so they could celebrate a new inaugural day of national unity.


At the main inaugural ball, Cabinet nominees should be seated with the relevant congressional committee chair and ranking member from Capitol Hill. We strongly believe that the best way to have effective actions is to have face-to-face meetings and social interactions.


Jan. 20 is one-part Fourth of July, one-part New Year’s Eve, one-part Super Bowl Sunday and one-part something new, something that doesn’t exist, something that celebrates what is good, honorable and noble about our democracy. It’s the hope of a new president and the healing of a divided nation.


America is home to disruption and reinvention. And 2021 is just around the corner.


E Pluribus Unum


This blog post originally appeared in The Washington PostClick here to view.


Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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