360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.

More Than a Name: The Power of Event Branding

From the highly rated session at PCMA Convening Leaders, 360 Live Media’s Craig Wood and our client Neil O’Keefe tell the story behind the creation of the Data & Marketing Association’s (DMA) new event, &THEN, The Global Marketing Experience.


In this presentation, you’ll learn to:

• Build a business case for rebranding using data analysis and audience segmentation

• Identify and engage key stakeholder groups to build investment in the initiative

• Apply the 6 Rs framework to ensure event growth and to guide continuous improvement


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