360 Live Media Accelerates The Professional Beauty Association To A Winning Look
Washington, DC | MARCH 7, 2017
360 Live Media, an award-winning full-service marketing agency that accelerates the growth and success for the most progressive industry associations and professional societies, is proud to announce its newest engagement.
The Professional Beauty Association (PBA) has tapped 360 Live Media to serve as its experience design partner for PBA’s International Salon and Spa Expo (ISSE), set for January 2018 in Long Beach, CA.
The agency will employ its strategy-driven approach to leverage the power of experiences to further build the PBA brand experience, generate revenue and engage communities, all in support of the achievement of meaningful business results.
“The beauty industry is dynamic and is growing at a rapid pace,” noted Steve Sleeper, Executive Director at PBA. “Our association is committed to accelerating the success of our members by making our signature event, ISSE, the industry’s indispensable and irresistible experience for learning, innovation, demonstrations and buying. We chose to work with 360 Live Media because they have a great track record of helping associations like ours take a great event and make it perform at an even higher level.”
Don Neal, 360 Live Media’s founder and CEO, attended PBA’s most recent expo and came away impressed. “PBA members work hard while maintaining a real sense of fun in everything they do—they radiate happiness, levity, authenticity and great energy. We are excited to join them in helping maximize the impact of the 2018 experience as PBA seeks to accelerate its mission to achieve new goals and success.”
360 Live Media believes PBA, along with its entire roster, will further showcase how the agency helps clients connect with and inspire their audiences and customers in order to deliver measurable business results.
360 Live Media is an award-winning full-service marketing agency. A strategy-driven organization, 360 Live Media leverages the power of engagement to build brands, generate revenue and engage communities, all in support of the achievement of meaningful business results. 360 Live Media has been awarded two consecutive “Best Place to Work” awards by the Washington Business Journal for its strong, purpose-driven culture. For more information, visit our website or follow us on Twitter.