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360 Live Media Blog - Think Like A New CEO

Think Like a New CEO

It doesn’t matter if you were just appointed as a new CEO, or if you’ve been in the job five, ten or 20 years. In fact, it doesn’t even matter if you’re a CEO or not. Here’s the point: new CEOs and new leaders have a fresh mindset, perspective and mandate. That is, I believe, the most important factor for success.


In the beginning, there are no sacred cows, no baggage, no “third-rail” issues that are off limits, and there is no fear. New CEOs have a clear runway ahead for take-off. When they apply their ambition to their opportunities and put forth a new perspective on their challenges, they get acceleration and lift-off faster than the former CEO who may have been stuck.


One person’s groove is another one’s rut.


The conversations I have with new CEOs (and those who think like a new CEO) are different. I hear more optimism, more confidence, more of what’s possible, and less of what’s not. They are excited, and they talk about what can be…what will be.


It’s easy to dismiss this to naiveté, ignorance, lack of experience or lack of understanding of the realities of the business, the industry, the members or the “underlying issues.”


If you’re a CEO, ask yourself: “What am I most excited about; What is the one thing that I will accomplish in 2017 that will make the biggest difference to our organization and our industry?” If you’ve been in the job for years, how would your former “new CEO-self” have answered that question?


If you’re not a CEO, why is this relevant? My first boss gave me some good advice: Be indispensable to an upwardly mobile leader. Help them be successful, help them think about their job in a way that lets them see the opportunities and blind spots. Be the person they go to for advice. Are you that person?


What would you do if you weren’t afraid? What would you do if today was your first day as a new CEO? What questions would you ask, who would you ask, and what would you do with the answers?


The word “new” is defined as “already existing but seen, experienced, or acquired recently for the first time.”


Wake up tomorrow morning and think like a new CEO. You’ll be surprised at what you might see for the first time.


Ready to start thinking more like a new CEO? We can help. Let’s talk about your best strategy.

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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