360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.

Pre … occupied

Have you ever thought what it means to be preoccupied? We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.

 

It’s natural, we all are at times preoccupied, but it’s costing us. It is a 100% non-productive, anxiety-producing and wasteful use of our most valuable resource. Preoccupation is not the same as planning, strategizing, or considering the options and possibilities. Don’t confuse being preoccupied with a deliberate cognitive planning process.

 

Pre means before or previous to. Occupied is defined as in-use, busy or active. When our mind is busy BEFORE we are able to be “in-use,” we are robbing our present moment in exchange for a future that we can’t act upon. We are preoccupied to the exclusion of the NOW.

 

So, the next time your mind wanders and you think about being busy before you can act, remember that preoccupation is a waste of energy and a distraction that keeps us from doing what must be done now.

 

Ever wonder why there is no word postoccupied? If there were, it would be defined as regret.

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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