Learn from ASAE’s Radical Experiment
SMART MEETINGS | OCTOBER 17, 2017
The American Society of Association Executives (ASAE) has been producing an annual spring conference since 1976—the year Laverne and Shirley was all the rage on television. Every year it was pretty much same-old. Or, as Don Neal of 360 Live Media consulting company in Washington, D.C., describes it, “They were on a path of better sameness.” The tired format was impacting the organization’s ability to deliver its message, so President and CEO John Graham decided it was time to be more relevant. He hired 360 Live Media to help redesign the event.