Best blogs for marketing, writing and design inspiration
A smart marketing professional like yourself needs ideas—a steady influx of inspiration to keep you sharp. That means you should always be reading and searching for new sources to spur your inventiveness and creativity. Don’t believe me? How about Samuel Langhorne Clemens?
“The man who does not read has no advantage over the man who cannot read,” Mark Twain (aka Sammy Clemens).
Whether you’re a business strategist, graphic designer, copywriter, account manager, public affairs director or marketing executive, here are some great blogs you should be following.
For more than a decade, Copyblogger has been schooling readers on content marketing. Led by industry legend Brian Clark and his rockstar crew (including Sonia Simone—who is freakin’ fantastic in her own right), Copyblogger shows you how to deliver value to your audience and gain a true following.
They write like humans. They care about having a positive impact on your work. And they are absolutely genuine people. You get real, practical tips you can use.
Copywriting; digital marketing; writing inspiration; examples of how to write with authenticity
CONVINCE AND CONVERT
Dubbed #1 Content Marketing Blog in the World, by Content Marketing Institute, the title of Jay Baer’s blog says it all: Convince and Convert. That’s what they know how to do, and that’s what they teach you.
Convince and Convert runs the gamut when it comes to formats and topics for their posts. Some are analytical case studies, some are reviews of other content, some are simply stories. All of their posts are chock full of ideas and observations to improve your marketing mojo. Check it out.
Social media marketing; case studies; influencer marketing; customer experience; podcast recommendations; great stories
THE DSGN BLOG (TDB)
What began as a personal blog to capture design inspiration, quickly became more than graphic designer Ena Bacanovic could have predicted. Today, more than half a million followers read TDB to see the latest in everything related to marketing and design, including art, branding, illustration, industrial design, photography, typography, UI/UX and more.
One of the things I respect most about Ena’s approach to curating content is that she doesn’t simply re-post things that are popular. She only features inspiring designs that she finds on her own, or content that her readers submit directly to the blog. Well done.
Design inspiration; ideas for print and digital marketing; beautiful work you won’t find anywhere else
Perhaps the most simple, elegant idea ever for a design blog—show a brand’s old logo and new logo, and then comment on it. That’s the essence of Armin Vit’s Brand New, a division of UnderConsideration (which he founded with his brilliant wife Bryony Gomez-Palacio). This duo of designers is as smart and hard-working as anyone in the business.
Brand New is a no-holds-barred forum for the design community to stay in touch with how brands are evolving visually. Each post begins as an evaluation of a brand’s old and new identity. The debate is sparked by Armin’s review and then his loyal readers pile on. Heated debates ensure. All in the name of good design. I love it.
Logo design ideas; graphic design trends; strategy and brand positioning; Armin’s wit
Whether you love grammar or hate it, chances are you want your writing to be right when it counts. When I have questions, I turn to Grammar Girl. Curated by Mignon Fogarty, this blog is a trove of tips for logophiles.
Fogarty’s posts are specific to the question you have—what’s the difference between compliment and complement? Or, how do I use semicolons? That’s why her blog almost always appears at the top of search results for grammar questions. Her style is straightforward and effective, giving you examples of when and how to use words in context. I reference this blog every single day.
Grammar advice; technical writing; support when debating a colleague about word usage or syntax
What are you reading lately? I’m always looking for more sources of inspiration.
Email me your blog recommendations at firstname.lastname@example.org