360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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The Sun Does Not Set

The Sun Does Not Set

Almost everything in our lives is a matter of perspective. The lens through which we view everything is our personal filter that brings things into focus based on so many factors that we alone have experienced.


Take the daily sunset and sunrise, for example. Our days are lighter or darker as a result of the sun’s rays falling upon wherever we happen to be in the world, right?


However, when we stop and think about it, we all know that the sun doesn’t set. It’s always burning bright. It’s the earth’s rotation that produces the presence and absence of sunlight. Roughly every 12 hours the sun appears to rise, and 12 hours later it “sets,” due only to our earth-bound existence.


This simple example shines a light on the fact that all 7 billion of us have this same experience every day of our lives. And yet, even though we know the sun is the center of our solar system and that it is always shining, we still refer to it as rising and setting.


What’s an example of a perspective in your life that you know is inaccurate, yet you choose to see it as fact because it’s familiar, habitual or part of your life narrative – like the sunrise and sunset?


In this time of division, polarization and hardening of beliefs and positions, it’s worth a moment to ponder your truths. You may have heard there are three versions of the truth: mine, yours and the actual facts.


Today, try to see another version of the truth. It may shed light on how you see things and give you a new perspective.

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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