Meetings Going Mainstream? Takeaways From Viacom’s VidCon Acquisition
ASSOCIATIONS NOW | FEBRUARY 14, 2018
A traditional media conglomerate is buying one of the most prominent annual events related to online video. Viacom’s purchase of VidCon highlights a growing desire for large companies to foster events with mainstream appeal.
At ASAE’s Springtime Expo in 2016, 360 Live Media CEO Don Neal made the case that events are often in the media business, which might hint at why a company like Viacom might buy a conference like VidCon. “You have to build an event, deliver an event with flawless execution. But if you view what you do through the lens of inspiration, through the lens of a media platform, you are designing live media experiences,” Neal said.