360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
Share on facebook
Share on twitter
Share on linkedin
Don Neal Blog: The Comfort Zone

The Comfort Zone

There is no growth in the comfort zone, and no comfort in the growth zone.


Why is it that we humans are wired as we are? Just when we get into a groove, we start to see it as a rut. Just when we begin to feel certain about something – if our minds are open and we’re curious – we seek that which is uncertain, just so we don’t get bored.


Maslow tells us we have five core human needs: physiological, safety, belonging, esteem, and self-actualization. Tony Robbins says human beings have six core needs: certainty, uncertainty, significance, love, contribution, and growth.


For me, I see personal growth as a core need that is in search of self-actualization. The intersection of Maslow and Robbins.


We seek to grow in our careers, our relationships, our financial security, and our physical health, and at some point seek to reap the benefits of this growth by being comfortable – secure, safe, at peace, at one with our surroundings and centered.


And yet, with that peace and certainly of comfort comes uncertainty, boredom, angst, and ennui. What’s next; what am I missing? What if I lose it all, lose my edge, and become too comfortable and irrelevant?


Life is a roller coaster of growth, comfort, setbacks, and discomfort. The question is how to balance the growth and comfort equation.


There’s nothing wrong with being comfortable – it feels great. But the world is moving faster than any of us keep up with. The key, as I see it, is to know when to relax and when to break the pattern of easy, safe, predictable, and comfortable.


Are you comfortable in the growth zone?

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

Redefine your criteria for success with The 6 Rs—360 Live Media’s trademarked tool to drive and measure growth.

Take your annual meeting, conference or trade show to the next level and build your strategy on The 9 Ps of Event Marketing.

Discover how you can deliver more value to your members with this essential thought piece for association executives.