Having worked with industry associations and professional societies for the past 15 years, I’ve come to the conclusion that your annual events, trade shows, and conferences are your most important media platforms and the greatest barometers of your relevance.
Event CEOs have the vision, authority, P&L responsibility, and ownership to evolve, reinvent, and make your event indispensable and irresistible to your members, non-members, and the industry that you serve.
Find out if your event is irresistible and indispensable by taking this two-minute assessment at ScoreMyEvent.com now.
Then, ask your Event CEO, your board, and your leadership to score it.
If you want to know more about how your event scored, please email me directly.