The Paradox of Member Engagement
Member engagement is the holy grail for associations.
However, very few association and professional society executives realize that your annual meeting is your single, most powerful opportunity to engage with your members and showcase everything your organization has to offer. You end up packing it full of keynote speakers, educational sessions, award ceremonies, networking receptions, expositions, tradeshow halls, and much more.
And that’s where the paradox lies—less is in fact, more.
Are your efforts to make the experience more engaging having the impact you intended, or are you coming up short? Are you diluting your event’s impact by offering too much?
If you’d like to learn how to provide less but deliver better results, take our 360 Live Media’s 6 Rs Scorecard Assessment. You can use it to evaluate your event against all 6 Rs of marketing: Relevance, Reach, Retention, Reputation, Revenue, and Return on Investment (ROI).