360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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The Paradox of Member Engagement

The Paradox of Member Engagement

Member engagement is the holy grail for associations.

However, very few association and professional society executives realize that your annual meeting is your single, most powerful opportunity to engage with your members and showcase everything your organization has to offer. You end up packing it full of keynote speakers, educational sessions, award ceremonies, networking receptions, expositions, tradeshow halls, and much more.

And that’s where the paradox lies—less is in fact, more.

Are your efforts to make the experience more engaging having the impact you intended, or are you coming up short? Are you diluting your event’s impact by offering too much?

If you’d like to learn how to provide less but deliver better results, take our 360 Live Media’s 6 Rs Scorecard Assessment. You can use it to evaluate your event against all 6 Rs of marketing: Relevance, Reach, Retention, Reputation, Revenue, and Return on Investment (ROI).

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

Redefine your criteria for success with The 6 Rs—360 Live Media’s trademarked tool to drive and measure growth.

Take your annual meeting, conference or trade show to the next level and build your strategy on The 9 Ps of Event Marketing.

Discover how you can deliver more value to your members with this essential thought piece for association executives.