360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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Income or Outcome?

Most of us work primarily to earn a living and provide for ourselves and our family.


Work is defined as activity involving mental or physical effort done in order to achieve a purpose or result. It’s also defined as mental or physical activity as a means of earning income.


Fair enough, work is a means to provide an income.


But many of you reading this are also looking for more than an income; you’re looking for an outcome.


What is that outcome? Advancing your career, serving others, doing meaningful work, providing something of value, creating beauty, educating others, perhaps inspiring others?


It helps to know what your outcome is, because income alone isn’t enough, not in this post-industrial, knowledge, service, experience economy.


Take a moment and write down your desired outcome. Every time you get your pay stub, ask yourself: What else did I earn these past two weeks? How did I do on achieving the outcome to which I’m dedicated?


In the end our outcome will count for a lot more than our income.

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

Redefine your criteria for success with The 6 Rs—360 Live Media’s trademarked tool to drive and measure growth.

Take your annual meeting, conference or trade show to the next level and build your strategy on The 9 Ps of Event Marketing.

Discover how you can deliver more value to your members with this essential thought piece for association executives.