360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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What Does Amazon Coming to Crystal City Mean For You?

For those of you living or working in the DMV, there are so many possible answers to this question: more construction cranes, more crowded metro cars, more traffic, an increase in rents, a bump in housing prices, more testing of drone deliveries, possible Jeff Bezos sightings, and so much more.


But if you’re an association or professional society executive or HR manager it means a lot more competition for talent.


As you may know, we are in the early stages of the fourth industrial revolution. The first one was powered by steam, the second by the automobile, the third by computing and now we have AI, IoT, the Cloud, robotics, and mobile everything.


So what, you say? The talent I need for my association isn’t comparing us to Amazon. Think again. The talent Amazon wants is exactly the talent you need to be ready to serve the emerging needs of your members.


Every industry, from retail to manufacturing to medicine to financial services to engineering, will be impacted by the fourth industrial revolution. And for most of you, the sector you serve has already been upended.


What does this have to do with Amazon coming to the national epicenter of associations? Everything. Every professional society, industry, and trade association will be expected to have answers, insights, perspective, professional development, advocacy, and conferences that address the impact of the fourth industrial revolution. And where will your members turn for these resources? Exactly: to you!


Next question: Who will be the source, the brains, and the backbone of these resources? Answer: the data scientists, technologists, engineers, and smart people Amazon hires every day.


You are no longer competing only with Capitol Hill for jobs, or with the Northern Virginia tech corridor and lobby shops on K St. Now, the world’s richest man is opening shop in our backyard, and he needs people – smart, ambitious, talented people – the same people you want and, more importantly, that you need to add to your team.


A players hire A players, and, of course, if you want to continue to build your organization, you need to continue to add great people, just like you’ve been doing successfully for years.


What’s new is that the bar just got higher.


Now is a great time to get a head start, build your bench, and be sure you have the kind of organization that has the resources, reputation, relevance, and revenue to compete with Amazon, so that you can retain and attract the best people.


It wouldn’t be as much fun if it was easy. Consider this a new opportunity to be the best you can be, keep your star talent, and attract the best new talent before Amazon does.


Associations and societies can be phenomenal places to work. Isn’t that what attracted you?

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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