360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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Duck and Cover

I was having breakfast with a friend recently and she said how often she sees a “duck-and-cover” strategy among leaders.

 

It’s a “keep-your-head-down, go-along-to-get-along, make-no-waves” posture. And there is no question it can work.

 

You see it in politics, executive leadership and within all levels of all organizations.

 

It’s safe, and almost no one gets fired for not doing something—not standing up, not taking a risk, not making a decision.

 

But isn’t that the exact opposite of what a leader is supposed to do?

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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