360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.

What Are You Afraid Of?

I belong to a peer group that meets once a month. It’s a group of business owners and CEOs who have to make decisions that impact others every day.


A few of the decisions are obvious and easy; most are not. When one of us brings up a tough decision that will have obvious consequences, the rest of us will inevitably ask, “What are you afraid of?” It’s at this point we get to the root cause of the issue. And the first fear we share is seldom the real, root fear.


It’s only when you surround yourself with people you trust that you get honest, constructive feedback—the kind that helps you make tough decisions with confidence.


When you’re stuck, who do you trust enough to be truly honest and vulnerable with, so much so that you can make real progress?