Everything Is An Experience
Every action we take in life, every step of every day, each activity, each interaction is an act of doing. Once it’s done, it becomes something that we completed, lived, endured, enjoyed—something we experienced.
Most of our lives’ daily experiences are rote, predictable…habits, and the things we do to survive and progress.
Memorable experiences rise above the standard of what we expect. And, experiences are either neutral and forgotten or are remembered on a spectrum from bad to life changing.
Disney, Apple, Starbucks, Six Flags, and most restaurants, retailers and shopping malls seek to create positive and memorable experiences for the obvious reasons—customer loyalty, increased shopping time, increased transaction value, etc.
Enlightened companies now seek to create experiential office environments. Doctors and dentists offices are beginning to see the light and have designed waiting rooms that reduce patient anxiety. And even my recent visit to the DMV revealed a greeter, and concierge.
If you are in the event business, you know that you’re in the experience business. And with your event guests being surrounded by and immersed in today’s experience economy, you know the bar is higher than it’s ever been.
Spending more money, trying new trendy tactics, copying what the trade publications say is popular isn’t the answer.
A great place to start in the pursuit of a positive and memorable guest experience at your next event is to view it through the lens of the 4 Ds, a proprietary approach that looks at each dimension (D) of your event and allows you to customize the experience for each segment of your audience.
These four dimensions are the physical, physiological, emotional and intellectual layers of event/experience design.
To go deeper on what each of these can mean for your next experience, download this LimePaper and you’re on your way.
The experience economy is here, it’s powerful, and YOU are in the experience business. Enjoy!