360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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Give Your Brain a Job Every Morning

Each day presents us with a new opportunity to ask a new question. What will be today’s question for you?


If you imagine the world around you as having all of the answers to every question that has ever been asked, then all we have to do is ask the right question to attract the right answer.


Here’s what I mean. Is there really any question you could ask that hasn’t already been asked and answered?


  • How can I be healthier?
  • How can I get more fulfillment and satisfaction from my work?
  • How can I improve the quality of my relationships?
  • How can I better invest my money?
  • How can I experience more joy?
  • How do birds fly?


Pick a question, any question, and allow the law of attraction, the cosmic forces of the universe, or just plain Google to help you find the answer.


But it all has to start with a question. How? Who? Why? When? Where?


It sounds simple, I know, but what do we have to lose? What can you bring into your life just by asking a question?


Our brains have a mechanism called “the ascending reticular activating system (ARAS),” which is also known as the “extrathalamic control modulatory system,” or, simply, the “reticular activating system (RAS).” The ARAS is a set of connected nuclei in the brains of vertebrates. It is responsible for regulating wakefulness and sleep-wake transitions. ARAS is like a heat-seeking radar system that locks onto a target and doesn’t let go until what it’s seeking is resolved.
Said more simply, our brain focuses on what we tell it to.


So, give your brain a job to do every morning, and it’s okay to keep asking the same question until you get the answer.


And remember, it’s best to program quality questions into your ARAS. Don’t set the target on anything negative. We become what we think about most.


Knowledge is having the right answer. Intelligence is asking the right question.

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

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