360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
CONNECT
SUBSCRIBE TO OUR BLOG
Share on facebook
Share on twitter
Share on linkedin
tightrope walker

An Open Letter to Association CEOs

Dear Association CEO,

The next 90 days will be THE make or break period for many associations.

Having worked with trade and industry associations for the past 20 years, I believe this moment presents the greatest opportunity and most serious threat to your organization and the underlying business model of all associations.

Here are five reasons why:

  1. Operating revenue is being decimated.
  2. Virtual events are just scratching the surface of their full potential to generate revenue.
  3. Few associations have reserves that will cover operating costs for more than twelve months.
  4. Internal teams are under significant pressure, and many lack the expertise and experience required to navigate these unprecedented times.
  5. Association executives often don’t have the trusted external advisors they need to navigate through the uncertainty.

Now is the time to introduce new sources of revenue.

Now is the time to expand your membership and introduce a new generation to your association.

And now is the time to plan for the most successful 2021 hybrid event that your organization can deliver.

I firmly believe we are on the verge of an association renaissance. Thoughtful strategy, clear-headed and decisive planning, and strong, confident leadership are what every organization needs in times of uncertainty, risk, and chaos. Now, more than ever, decisive leaders will prevail.

For strategies on how to overcome these challenges and lead your organization during these difficult times, visit 360livemedia.com/CEO.

I wish you great success, and, knowing many of you as I do, I am encouraged by what I know will be a period of renewal coming from the decisions you make these next 90 days.

With respect,

Don's signature

Don Neal

 

P.S. If you’d like to talk further about the ideas I mentioned above, email me at donneal@360livemedia.com

 

Don Neal
Founder & CEO
360 Live Media

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

Redefine your criteria for success with The 6 Rs—360 Live Media’s trademarked tool to drive and measure growth.

Take your annual meeting, conference or trade show to the next level and build your strategy on The 9 Ps of Event Marketing.

Discover how you can deliver more value to your members with this essential thought piece for association executives.