360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
CONNECT
SUBSCRIBE TO OUR BLOG
 
6 Rs Logo

Our Metric for Success

Reach, Retention Relevance, Reputation Revenue, and Return on Investment (ROI)—the 6 Rs™. 360 Live Media has discovered they are the most reliable indicator of the health of your event, serving as barometers to help you pinpoint the areas of your event that are performing well and those that could use some improvement.  To see how your own event measures up, take a moment to complete the Event Scorecard.  All it costs is two minutes of your time.

REACH

We help clients attract the most valuable, viable audience through our proprietary research, segmentation and marketing approach.

RETENTION

We improve the year-over-year retention of your audience by designing irresistible experiences and solutions that create long-term stickiness.

RELEVANCE

It’s not just Millennials and Centennials who are looking for authenticity, engagement and a community of like-minds. Every program we design, no matter the platform, keeps relevance at the heart of the success formula.

REPUTATION

Your advocacy, membership strength, and long-term future are all dependent on your brand reputation. We believe that a strong organizational reputation drives reach and retention, but also is the result of greater relevance.

REVENUE

Increased membership, six-figure sponsors and greater bottom-line profits are possible, but only with a transformative approach to designing and marketing your next event.

ROI

Every dollar you invest must count. Most associations do not benchmark their P&L to identify which investments have the greatest impact and ROI. We will pressure-test your investments for optimal results and return.

"360 Live Media helped us take a much-needed deep dive into our event marketing strategy. With no stone unturned and out-of-the-box strategies, they partnered with our show team in uniquely collaborative ways to deliver a whopping 30% increase in attendance over the prior year—now that’s a result!"

Rick McConnell - President, Informa US, Construction & Real Estate; Formerly Hanley Wood Exhibitions

We can help you connect with your members in new ways.