THE OPPORTUNITY: When the COVID-19 pandemic forced the cancellation of their in-person event, ACC turned to 360 Live Media to transform their Responsible Care® and Sustainability Conference to a virtual experience in 30 days.
The chemical manufacturing industry plays an essential role in all aspects of our daily lives. It is the basis of manufactured goods, the key to groundbreaking scientific discoveries, and necessary to build a sustainable future. The American Chemistry Council (ACC) represents over 170 companies in the chemical industry, serving as the center for best practices, resources, safety, and collaboration.
Responsible Care® is a 30+ year industry initiative that focuses on health, safety, and security measures. ACC’s Responsible Care and Sustainability Conference promotes the practice of these initiatives and provides an outlet for partner companies to be ethical leaders in the industry. The COVID-19 pandemic made it impossible for the Responsible Care® and Sustainability Conference to meet in person, so ACC looked to 360 Live Media for guidance. In one month, 360 Live Media redesigned the event for virtual, with full planning, production, and execution to provide ACC’s attendees an unforgettable experience.