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iPad showing Don Neal presenting
Keynote Presentation:

What Business Are You Really in?

The only true differentiator in today’s hyper-competitive environment is your ability to imprint an emotional and intellectual brand impression on your customers that inoculates them from your competitors. A kind of brand residue that sticks to the roof of your customers’ minds and keeps them coming back.

The very best way to do this is to create an experience that transcends price, competition and the crushing weight of this pandemic on our economy and our organizations.

Leave this session prepared to add five new constructs to your marketing mix this year. And begin to see what business you are really in.

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