The Xperience Design Project (XDP) is a bold event that’s changing the game for association meetings, conferences, and trade shows. XDP is a laboratory for marketing, learning, technology and the entire industry of association events.
The theme for XDP 2019 was “UNPACKED” because it offered attendees an opportunity to explore the elements that go into designing experiential events.
In 2018, the XDP experience was organized around the theme of “ESCAPE.” Attendees were challenged to escape their preconceived notions for what an experience needed to include—opening the door to innovation and fresh thinking.
XDP launched in 2017 promising a new approach to doing business, applying learning and building meaningful connections. In its first year, XDP attracted more than 1,800 association executives, meeting planners, and business partners.
CREATING A NEW IDENTITY
After extensive research and curriculum development, 360 Live Media developed the Xperience Design Project (XDP) brand to support the promise of this bold, new event.
“The reason we partnered with 360 Live Media is simple. They are creative strategists who get results. They helped us develop a bold, new experience that is redefining association events.”
John H. Graham IV, FASAE, CAE
President and CEO ASAE: The Center for Association Leadership