360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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DESIGNING A BETTER EXPERIENCE

HOW XDP BROKE THE MOLD AND WON

The Xperience Design Project (XDP) is a bold event that’s changing the game for association meetings, conferences, and trade shows. XDP is a laboratory for marketing, learning, technology and the entire industry of association events.

UNPACKED

XDP 2019

The theme for XDP 2019 was “UNPACKED” because it offered attendees an opportunity to explore the elements that go into designing experiential events.

ESCAPE

XDP 2018

In 2018, the XDP experience was organized around the theme of “ESCAPE.” Attendees were challenged to escape their preconceived notions for what an experience needed to include—opening the door to innovation and fresh thinking.

Launch

XDP 2017

XDP launched in 2017 promising a new approach to doing business, applying learning and building meaningful connections. In its first year, XDP attracted more than 1,800 association executives, meeting planners, and business partners.

THE BRAND

CREATING A NEW IDENTITY

After extensive research and curriculum development, 360 Live Media developed the Xperience Design Project (XDP) brand to support the promise of this bold, new event.

Graham2

“The reason we partnered with 360 Live Media is simple. They are creative strategists who get results. They helped us develop a bold, new experience that is redefining association events.”

John H. Graham IV, FASAE, CAE

President and CEO ASAE: The Center for Association Leadership

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