Bill creates content that engages audiences and spurs action for 360 Live Media clients.
Bill has worked on both ends of the agency-client spectrum. So he knows what clients expect (because he’s been a client), and he knows how to hit measurable goals (because he’s done it for many, many clients). This distinct, dual perspective helps Bill anticipate your needs and deliver winning work.
National corporations, local businesses, associations, nonprofits, startups—you’ll find that Bill has worked with all types of clients. Some of his favorite accounts have been Busch Gardens, Penske Truck Rental, Internal Revenue Service (yes, Bill actually enjoyed working with the IRS), the Alzheimer’s Association, the Sustainable Forestry Initiative, Booz Allen Hamilton, Sport&Health Clubs, the American Association for the Advancement of Science and CARFAX, to name a few.
When you meet Bill, it’s easy to see that he’s a strategic, positive thinker. He’s naturally energized by working with teams to solve complex marketing challenges. And while Bill excels at developing creative solutions, he always believes the best ideas are the ones that produce results. As David Ogilvy famously said, “If it doesn’t sell, it isn’t creative.”
Bill gravitates towards experiences that promise to stimulate him mentally, which is probably why being a writer is such a great career for him. But Bill also likes to get his hands dirty. So things such as wood carving, gardening and golf are a few of his favorite amusements. Academically speaking, Bill graduated from the University of Maryland, College Park with a double major in Public Relations and Economics.
P.S. Did you know that the “P.S.” is the second-most-read part of any communication? The headline is #1, of course. Interesting, right?