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360 Are You A Platform Or A Plank In Someone Else's

Are You a Platform, or a Plank in Someone Else’s?

In this month’s issue of the Harvard Business Review, platform businesses are described as those that “bring together producers and consumers in high-value exchanges. Their chief assets are information and interactions, which together are also the source of the value they create and their competitive

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360 Lessons From SuperBowl 50

Lessons from Super Bowl 50

In 1967, one second of air time during the Super Bowl cost an advertiser $1,333, which means that a 30-second ad that year cost just $40,000.  This year, one second of advertising during Super Bowl 50 cost $160,000, so that same 30-second ad cost $4.8 million.   “So what?” you say.

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