360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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Are You Disney or the Movie Theater?

Are You Disney or the Movie Theater?

If you’ve ever wondered why Amazon, Netflix, Hulu and YouTube are producing their own original content and programming, the answer is clear. None of them want to be a “dumb pipe.” Being a utility that carries someone else’s original work, ideas, creativity and “content” is

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A New Lens for Conference Designers

A New Lens for Conference Designers

It’s long been understood that most business or professional conferences and trade shows have been about the 3 C’s: content, commerce and community. These three legs of the stool for big, national events made sense. Aggregate an array of education and programming known as content.

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Don's Blog: Who is your Alexa?

Let The Search Begin …

Marketers have long known about the awareness continuum–the process of moving a shopper or a potential new customer from a state of unawareness to awareness, then to interest, consideration, trial, purchase, repurchase, and ultimately loyalty and brand advocacy.   In a recent WSJ article, Amazon Takes Over The

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