360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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A Hybrid Event Playbook for 2021

This article originally appeared on PCMA. Warren Buffet once said, “Only when the tide goes out do you discover who’s been swimming naked.” Well, the tide has gone out and the fragility of the traditional association model — which relies heavily on an annual face-to-face event

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building blocks

Virtual Event Revenue Generation: Three Ideas You Can Implement Today

There has never been a greater time for associations and professional societies to reimagine the fundamentals of their economic model. The two primary drivers of organizational revenue, membership and live events are being decimated. A swift, strategic, and decisive approach is required ensure liquidity, positive

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peanut butter and jelly

Content AND Connection: The Peanut Butter and Jelly of Today’s Media Environment

Which is more important: the message or the media; content or connection? Connection can be thought of as an exchange of energy; energy expressed through a transfer of emotions, ideas, beliefs, values, and just about anything that we humans seek to send or receive to one another. For

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