Before you start to build your marketing plan around generational cohorts and what you know about them, take a step back. The generation gap is alive and well in today’s associations, often playing into inaccurate assumptions and stereotypes that don’t produce engagement with key audiences. Don’t let your membership value proposition fall short.
Download an executive briefing from Craig Wood’s ASAE Five-Star presentation, “Bridging the Generation Gap: What Every Leader Needs to Know.”
& Chief Engagement Officer
360 Live Media