Jaclyn helps 360 Live Media clients develop and manage best-in-class integrated marketing campaigns, in order to grow customer engagement, increase event attendance, and increase ROI.
As a Certified Association Executive (CAE) with 10+ years of experience in nonprofit and trade association marketing, Jaclyn has first-hand knowledge of the challenges and opportunities facing associations. She’s led organization and product rebrands, certification and event launches, website redesigns, and AMS and marketing automation software selection and implementation.
Jaclyn is certified in Google Analytics (GAIQ) and believes that data and technology, personalization in messaging, and a spark of creativity are the keys to a successful marketing campaign. With a degree in electronic media and television production, Jaclyn’s superpower is her technological savviness. A graduate of the School of Media and Public Affairs at The George Washington University, she connects the dots to make sure systems talk, customers engage, and associations meet their strategic goals.
Jaclyn’s overall resourcefulness and can-do attitude is engrained from her upbringing in Vermont, where she camped in the mountains each summer and forged her own path snowboarding on the slopes each winter. She is most in her element when outdoors, hiking and walking through beautiful Hollin Hills with her husband and young children. She loves mid-century modern architecture, art, and design.