Your association’s business model is at an inflection point. Globalization, industry consolidation, technology, demographics and the role of government are forcing change at an accelerated pace.
The good news is that every association has a powerful and underutilized asset that, when viewed through a new lens, can position you to play offense and mitigate the risks of being left behind. Your annual meeting, conference, trade show, scientific session and your entire event portfolio can work harder. Most association events have fallen into a pattern of “better sameness.” They follow a proven, predictable model that is being eclipsed by a vast array of competitors and new alternatives to education, commerce and community. Your live event is a media platform that can alter how your ecosystem views your association in ways that are not being tapped into by most association leaders.
Founder & CEO
360 Live Media