Pat is a copywriter who, when not writing on a deadline, can be found staring out a window. Because he knows better than most, that’s where all the great ideas hang out, just waiting to be discovered or stumbled upon.
He might lead you to believe finding these little gems is easy. After all, his work has appeared in the Communication Arts Advertising Annual and been the recipient of Clios, ADDYs, and Pioneers. Plus, he’s written for some of the world’s most recognized brands, including Snapple, Hewlett Packard, The Hard Rock Café, The News Hour, Caterpillar and Mobil Oil, just to name a few.
But, “no,” he’ll tell you. There’s nothing easy about it. He owes his success to hard work and a penchant for doing his homework and research. That, and a willingness to crumple up what seemed right at the time and start anew until it’s perfect.
Pat is the kind of guy you want working on your brand. The guy who’ll drop what he’s doing to sprint to the windowsill to find just that one idea that works for you and you alone. And the best thing about Pat is he won’t stop until he’s found it.
What’s more, he’s strategically driven and focused, learning long ago that it is the strategy that tells you where exactly the best ideas like to hide.
He’s found that with a sound strategy, those reluctant little light bulbs just come right up and perch in your outstretched palm.
When not enticing ideas with strategy, Pat likes to create. He creates all the time. He likes to draw, paint, sculpt and is an accomplished glass artist. He counts having one of his glassworks presented to the Dalai Lama as one of his crowning achievements.
Next time you stop by the office, look for Pat. He’ll be the one at the window.