360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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FALL MEETING 2018: WHAT SCIENCE STANDS FOR

In 2018, AGU brought their Fall Meeting to Washington, DC, where science and policy overlap like nowhere else. To leverage this opportunity, 360 Live Media worked with the AGU team to develop a theme that tapped boldness and diversity without becoming too political. This theme then came to life with segmented email messaging to potential abstract presenters, on-site journey maps for Policy and GeoHealth attendees, keynote videos that sourced content from AGU members, and revamped print materials–including a pocket map and condensed program book. What did all that amount to? AGU had their best year to date, with record attendance, record abstract submissions, engaged attendees, and scientific ideas that made headlines around the globe.

Client

American Geophysical Union

Date

February 1, 2019

Categories

Branding, Event Marketing

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