For the 8th straight year, 360 Live Media partnered with the Consumer Bankers Association to create the theme for CBA LIVE—the place where retail banking leaders convene to seek new insights, pressure-test thinking, and learn best practices that will help them maintain and extend their advantage in the market. This year, which featured a brand-new, theater-in-the-round format, as well as engaging debates between retail banks and Fintech corporations, resulted in record attendance for CBA LIVE. In fact, attendance of this influential has more than doubled since 360 Live Media and CBA became partners.
Consumer Bankers Association
April 5, 2017
Branding, Event Marketing, Experience Design